COLOR…

Color in Design 

The influence of color in design will always become one of the points to judge the attractiveness of the design itself. In advertising world, website, and other visual art, color will communicate the meaning of design from the author. The impression of the color summarizes many things in design.  

Color is related to human’s emotion, due to every single color has different energy in the form of electromagnetic wave. When we see color in a part of things, the energy resulted from electromagnetic will stimulate us physically. The mood that got from red color of course will be different with blue color. 

Iwan Wirya, one of the writer that often does research in sales packaging design in Indonesia, said that; “Consumers will see the color faster than see the form of the product packaging, and color will be the first thing which create customer attention.”

That’s why, color has the important functions in design; to identify, to attract human’s attention, to influence human’s psychology, to develop association, create feelings and make trends.

The meaning of some color in design; 

BLUE

Blue is considered to be one of the three primary additive colors in the RGB system; blue light has the shortest wavelength range of the three additive primary colors. The English language commonly uses “blue” to refer to any color from navy blue to cyan (From Wikipedia).

Blue shows deep feelings and make us feel peaceful. It appeases the blood pressure, the breath, the pulse and makes all of them calm down…

Warna biru tua melambangkan ketenangan yang sempurna juga melambangkan perasaan yang dalam. Warna ini mempunyai efek menenangkan syaraf pusat, tekanan darah, denyut nadi, tarikan nafas. Sementara semua menurun, mekanisme pertahanan tubuh membangun organisme.

GREEN

Green represents that there is an elastisity of desire, patience, and a hard of heart feeling. It has strong personality that is dominant. This color is able to increase the feelings of proud, the feelings of more superior than others. The person that likes this color will like to be flattered, and love to give advice to others.

Warna hijau melambangkan adanya elastisitas suatu keinginan, ketabahan dan kekerasan hati. Mempunyai kepribadian yang keras dan berkuasa. Warna ini mempunyai sifat meningkatkan rasa bangga, perasaan lebih superior dari orang lain. Orang yang memiliki warna ini, mempunyai sifat yang senang dipuji, dan senang menasehati orang lain.

RED

Red represents the psychological condition that force our energy, the power of willingness which pushes the pulses faster, increase the blood pressure and faster the breathing. 

Melambangkan kondisi psikologis yang menguras tenaga, kekuatan kemauan serta mendorong makin cepatnya denyut nadi, menaikkan tekanan darah dan mempercepat pernafasan. Warna ini juga mempunyai daya dorong ke arah kerja aktif, memenangkan pertandingan, perjuangan, persaingan, erotisme dan produktivitas.

YELLOW

Yellow shows happines, spontaneous, and the eccentrics of this color also has the character of relax and doesn’t like to delay any problem to be solved. It has a willingness which high as the blue sky, it has high self motivation, it always change but full of hope…

Melambangkan kegembiraan, spontanitas dan eksentrik warna ini juga mempunyai sifat longgar dan santai, senang menunda-nunda masalah. Tapi ia mempunyai cita-cita setinggi langit, semangatnya juga tinggi, berubah-ubah tetapi penuh harapan.

PURPLE

Purple shows the person that lack of conscientious but has a big hope in Life. It mixed between the deep feelings with eroticism that goes to the deep and sensitive meaning…  

Menggambarkan sifat gempuran yang keras, merupakan perpaduan antara keintiman dan erotis atau menjurus ke pengertian yang dalam dan peka. Sifatnya sedikit kurang teliti tetapi penuh harapan.

BROWN

It represents the person, who likes to arrogate, lack of tolerant with others, and pessimistic with the happiness in the future…

Seringkali menunjukkan ciri-ciri: suka merebut, tidak suka memberi hati, kurang toleran, pesimis terhadap kesejahteraan dan kebahagiaan masa depan.

BLACK

Black represents the life that stopped, and give impressions of emptiness, death, darkness, harmful, damage and gone…

Melambangkan kehidupan yang terhenti dan karenanya memberi kesan kehampaan, kematian, kegelapan, kebinasaan, kerusakan dan kepunahan.

GREY

It shows blur and nothing clear… it likely to be netral…

Warna abu-abu tidak menunjukkan arti yang jelas. Tidak terang dan sama sekali bebas dari kecenderungan psikologis. Warna abu-abu cenderung netral. 

Resources: GemilangEnterprise